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The Center For Permanent Makeup

The Leader in Permanent Cosmetics & Dermagraphics.

Permanent Makeup & Medical Tattoo Business Success Training Course

This course is an absolute MUST have for any Permanent Makeup and/or Medical Tattoo technician!  Whether you are new to the industry or a seasoned provider, you will find valuable information to use to help you and your business to succeed.  Taken from years of knowledge, I am proud to say that I believe this to be the most comprehensive Permanent Makeup & Medical Tattoo Business Success Plan available today!  Not only is it full of valuable information, and affordable, but it is also able to be taken in the comfort of your own home and at your own pace!   This is the first course of its kind to be offered in our industry! 


Once you purchase this course, you will receive the digital eBook version so you can immediately dive into the program and begin learning all of the course topics.  Once you complete the course, and fill out and return the certificate form, you will also receive a certificate which you can proudly display for your clients to see.  (The certificate will state it is for "PMU Business Success Training" & will have your name on it.)  I am offering this course for a limited time for just $500, so get it while you can!

 
“If you fail to plan, you are planning to fail!” ― Benjamin Franklin


*  Business Success Course Outline:
 
Business Considerations

  • Licensing (and how to find out about your state’s licensing laws)
  • State & local regulatory compliances (plumbing, fire code, building codes)
  • Vaccinations
  • Start your own studio, clinics, or buy an existing business?
    • The advantages and disadvantages of each
    • How to start up your own studio/business/clinic with an exit strategy/sales advantage aspect
  • Location
  • Exposure Control Plan (with sample)
  • Startup Essentials
    • Equipment & supplies
    • Telephone
      • Type
      • Answering service message
      • How to take a call
        • Attitude
        • How to introduce yourself
        • How to answer questions you don’t know the answer to
        • How to get passed the question “how much is it” & redirect them to selling yourself as THE technician for them
        • How to get them in the door for a consultation
    • Services offered
      • What services you offer
      • Descriptions
      • Photos used for descriptions
      • Additional services to sell to your client
        • Upselling services
        • Color boosts/maintenance program
    • The biggest financial mistakes to avoid
    • Pricing
    • Discounts, Specials, and Gift Certificates
    • Cancelations, Reschedules, and Deposits
  • Technician’s appearance
    • Technician’s makeup
    • Uniform/attire
  • Taxes
    • Business structure
    • Records to keep
  • DBA/fictitious name (company name) registration
  • Banking
  • Taking credit cards/merchant services
  • Insurance (with resources)
  • Business Plan (with sample)
  • Calendaring
  • Legal issues
    • Business (legal) structure
    • Forms
    • Lawsuits
    • Working on minors (anyone under 18)
    • Marketing
  • Sample Forms (Client Questionnaire, Medical History,  Pre & Post-Procedure Forms,     Client Procedure Form, Consent Form)
    • How long you need to keep client record files & where
  • Additional Forms
  • What documents to have on-site where you perform procedures
  • Housekeeping standards
  • Portfolio & Testimonials
  • Models
  • Marketing
    • Who benefits from getting your Permanent Makeup/Cosmetics &/or Medical Tattoo service/s
    • What are top potential client concerns when choosing a technician?
    • Name branding
    • Print
    • Digital
      • Website Considerations
        • Programming
        • Link-backs
        • Analytics
        • Content
        • Photos & videos
          • The power of photos & videos
          • How it benefits you
          • How it benefits the viewer/prospective clients
        • Before & After Photos
        • Stock photos for purchase
        • Video production
          • Producing marketing videos
          • Producing behind-the-scenes videos
          • How-to videos
          • Video disclosure/s
        • Why you cannot use just any media/photo you find
        • Prices displayed onsite or not
        • Onsite purchases
        • Why you need to update often
        • Off-sourcing/outsourcing digital services
          • Why you should do this
          • How to do this
        • Getting found online & SEO
          • Analytics
            • What they are
            • How they can benefit you & how to use them
          • Search engines & Directories
          • Blogging
          • YouTube
          • Ads to generate clients
          • Reviews online
            • How to get real (not fake/bought) positive reviews
            • How to handle bad reviews/negative publicity
    • Social Media
      • Facebook
      • Pinterest
      • MySpace
    • Press kits
    • How to get your existing clients to send potential new clients to you
    • Client management
      • Initial contact/inquiry
      • Client list
        • Whom should you add
        • What you can use your client list for
      • Client contact/follow-up
        • Why you should do this
        • How to do this
    • How to get the public to send you potential new clients
    • Networking
      • Within the Permanent Makeup/Cosmetics industry
      • With the public
        • Resources
    • Other marketing
    • Seasonal marketing ideas
    • FREE marketing ideas
    • How to set yourself apart from the competition
      • Who are they?
      • Your unique quality/qualities
      • How does this benefit your target market?
      • Who is your target market?
  • Marketing materials
  • Getting other service providers to send you clients
    • How to approach them
    • Introduction kit
    • Sample letter to give them
  • Marketing for Medical Tattoo Specialists
    • How to get doctors to refer you clients
      • Call script
      • Introduction kit (explanation & sample letter)
      • Incentives explained
    • Charitable works
      • How you can help
      • How it benefits you, your company
        • Reputation & Name branding
        • Possibility of increased income
      • How to get FREE publicity from it
  • Associations
  • Additional resources for information
    • Often overlooked resources
    • At home learning
    • Internet
    • Items you can purchase
  • Checklist